We’ve been pitched many good news and campaigns lately—so many that we haven’t been able to get to some of them. So today we’re providing a mix of marketing morsels for your advertising entertainment pleasure. Enjoy these new campaigns from various global agencies.
-Agency Preacher has released its first work for Sport Clips since being named AOR last summer. The new platform and tagline, “It’s a Game Changer,” is brought to life in an integrated national campaign that takes a humorous approach to getting a haircut. Three 30-second films find humor in the fact that you can never truly have your cake and eat it too, unless you’re at Sport Clips. The spots were directed by JJ Adler.
-Tool brand Craftsman recently selected Colle McVoy as creative partner to help re-energize the 95-plus year-old brand, and the agency has rolled out a new campaign called “Do it With Craftsman.” Two 30-second broadcast TV spots show how, with a Craftsman tool in hand, DIYers know they can get the job done, urged on by a house rock band playing catchy riffs with lyrics that celebrate all types of projects.
Dating app Taimi is combating anti-LGBTQ+ laws.
-Agency Known has launched “America the Beautiful,”a coming out for global LGBTQ+ dating app Taimi. The campaign includes provocative photography portraying queer couples as their unequivocable selves paired with lyrics from “America The Beautiful.” With this work, Taimi is hoping to send a powerful message of support to the queer community whose liberty and human rights are under threat from the 400+ new anti-LGBTQ+ laws being debated in America. The imagery will be seen on billboards in various red states including Tennessee, Texas, Georgia, Idaho, Florida and Oklahoma, plus New York and Illinois.
-A giant phallus-shaped iceberg off the coast of Newfoundland, nicknamed Dickie Berg, has inspired an unlikely new ally in the fight against climate change: a dildo that helps save the planet. The iceberg made headlines worldwide for both its shape and the shape of a warming planet, so DeeVa, an adult novelty manufacturer, working with agency Zulu Alpha Kilo, decided to create a dildo to look just like the real iceberg, right up to the tip, and it’s safe for the planet, too. 100% of the profits from the sex toy will go towards non-profits fighting climate change.
-Also of note, FCB New York and Michelob Ultra have been awarded the 2023 Sports Emmy for Outstanding Digital Innovation by the International Academy of Television Arts & Sciences for the long-form film “McEnroe vs McEnroe,” which featured a real John McEnroe playing tennis against AI versions of his younger self. This win marks the first Sports Emmy for both Michelob ULTRA and FCB New York