Friday Stir

By Erik Oster Comment

-Hewlett Packard Enterprise (HPE) debuted its first broadcast campaign of 2020 this week. “Here to Help” (video above) was created by Publicis Groupe’s OneHPE dedicated unit in response to Covid-19.

The ad is centered around a personal letter from HPE CEO Antonio Neri, who is also an engineer and technologist, addressed to fellow business leaders and technologists. Neri discusses technology’s place in the current crisis and focuses on a balance between recovery and transformation while highlighting HPE’s contributions of supercomputing and other technologies to help scientists accelerate Covid-19 research.

“Here to Help” will run across broadcast programming including Sunday morning news, the PGA Golf Tournament and on cable news, while also extending to digital and social platforms as part of a broader campaign. It also acts as a lead-up to HPE’s virtual “Discover” conference focusing on helping businesses adapt, recover and move forward.

-PetSmart appointed Deutsch L.A. as its agency of record.

Adcolor canceled its annual gathering, instead scheduling a virtual event for September.

-Calgary-based freelancer network startup Communo helped John Krasinski find postproduction, social media, distribution and GIF analytics partners for his “homemade” series Some Good News.

-Advertisers are easing up on keyword blocking as news coverage on Covid-19 carries on.

-Legal experts say Donald Trump‘s executive order rolling back legal protections for social media companies is unconstitutional.

-Dentsu Group plans to cut overall costs for the year by 7%. Dentsu reported a 0.4% decline in revenue, 0.8% decrease in organic revenue and a 2.6% decrease for Dentsu Aegis Network.

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