-As Earth Day dawns on us, a new campaign from the Paper & Packaging Board and its agency Manifest tackles misconceptions around using paper. The new spots feature comedian and TV star Retta and introduces the concept of a “Papertarian.” Paper can get a bad rap, but it’s a sustainable product, so the campaign cuts through the common tropes surrounding sustainability and encourages people to “Go Papertarian.” In each spot, Retta breaks down what it means to live a “paper-based lifestyle”—from the grocery aisle to recycling tips.
–Sainsbury’s has concluded its pitch with the appointment of New Commercial Arts as its new agency. James Murphy, co-founder and CEO at NCA said: “Sainsbury’s is part of the fabric of British life. We are excited to work with a brand with such ambitious plans and the scale to make a difference to all of us.”
-Publicis CEO Arthur Sadoun told Adweek the company is growing and has more room to grow, predicting 3%-5% growth for the year ahead.
-Red Lobster is ready to welcome high school promsters with a stylish accoutrement—a bib.
-Prime Video is saying goodbye to The Marvelous Mrs. Maisel, which celebrated the release of its fifth and final season with an activation.
-The contracts for agencies keep moving around, as the latest Revolving Door Roundup reports.
-Wieden+Kennedy Inc., the global network of creative shops headquartered in Portland, is now a Certified B Corporation.
-WPP continues its acquisition streak with its latest win, picking up sonic branding agency Amp.
-Amid noticeable and documented improvements in the cleanliness of New York City neighborhoods, one crisis persists: the preponderance of litter and dog waste on sidewalks. The New York City Department of Sanitation, in collaboration with the Partnership for New York City, launched a substantial marketing campaign to shame these “garbage” New Yorkers—litterers and dog-poopetrators—once and for all. This ad campaign, designed pro bono in a collaboration between brand and customer experience agency VMLY&R and the Department of Sanitation, is intended to enlist all New Yorkers in the work of calling out the offensive behavior.
