Wieden+Kennedy Achieves B Corp Certification Across the Whole Global Agency Network

The multiyear process began in 2020 with the group's Amsterdam office

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Wieden+Kennedy Inc., the global network of creative shops headquartered in Portland, Ore., is now a Certified B Corporation.

With it, the 41-year-old agency joins the movement led by B Lab, a nonprofit network aimed to reshape the incentives around doing business—prioritizing people, communities and the planet in addition to profit.

It’s the first global ad agency network to achieve B Corp status, the group said. Clients of the agency group include Major League Baseball and Ford.

Opportunity amid lockdown

It all started in 2020 at the beginning of the Covid-19 pandemic.

“When

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