-Mother’s Day is on Sunday, and I think we can all agree that moms—many of whom have been juggling work and parenting for weeks now—could use a break. What they don’t need right now is a Best Mom Ever mug or pair of heart-shaped earrings.
Creatives Erica Pressly and Jillian Dresser, both of whom are also moms, are asking people to ditch the schmaltz this year and instead donate the money they’d normally spend on Mother’s Day gifts to those who could use some help right now. Rather than risk a delivery person’s life to send a candle that will likely end up collecting dust, their #AnythingButDelivery effort is encouraging people to think about what their mom might actually want this year.
In a video the two put together to spread the word (above), moms share what they’re hoping to get on Sunday—and it’s looking like standards are pretty low this year. One mom will be grateful if she can take a bath in a tub that a toddler hasn’t peed in, while another hopes to watch a TV show that isn’t animated.
-Speaking of Mother’s Day, creative agency Yard NYC has also put together a campaign for the holiday: “Leave Mom the Fuck Alone.”
-Here’s what some agencies are doing to support their employees’ mental health. Think mandatory breaks and subscriptions to apps like Talkspace, which provides access to licensed therapists.
-Many summer internships are a no-go this year, but the 4A’s Multicultural Advertising Internship Program, better known as MAIP, is forging ahead with a virtual program.
-According to the ANA, Covid-19 has led to a “boom” in brands leaning on their own in-house capabilities, reports Campaign U.S.
-The New York Times recently explored why news outlets “want more advertisers to act like Burger King.”