-Gigamon is hitting a metaphor right on the nose with a campaign by HUb San Francisco, after the creative agency was hired by the IT security company. The spots feature a serious, overly dramatic spokesperson walking around a busy office, speaking to the camera as the workers around him go about their business—without pants. The concept is that the threats to the office’s security just might catch people with their pants down. Get it? Yeah, you do.
-To simplify its structure, Havas plans to integrate its Creative and Health networks, with Havas Creative’s CEO Chris Hirst leaving the agency and Havas Health & You CEO Donna Murphy leading the combined network.
-OMD has found a way to measure attention and harness metrics, the Attention Requirement Calculator, which it now uses in client planning.
-Entrepreneurialism can help retain talent, writes Patrick Llewellyn, CEO of 99designs by Vista.
-In celebration of National Nude Day, Peloton partnered with actor Christopher Meloni for a new ad highlighting the Peloton app and featuring a buff, in the buff Meloni.
-Burger King Austria is continuing the chain’s introduction of plant-based menu items around the world with a new campaign to promote the burgers, which will be positioned as “the new normal” on its menu.
-Prime Day was huge—shoppers bought more than 300 million items (roughly 100,000 items per minute worldwide) during the July 12-13 sale.