This week was a mix of new production and program launches, innovative partnerships and moving campaigns—including one made in response to the overturn of Roe v. Wade. See who’s making waves this week in the agencies world.
Destination marketing agency 62Above signed Go Lake Havasu as a new client. The agency will create a multi-media campaign, including 30- and 15-second spots for broadcast and connected TV in Chicago, San Francisco, San Diego, Los Angeles, Phoenix and Las Vegas.
Ankorstore, a B-to-B marketplace that offers a product catalog of over 20,000 brands to 250,0000 retailers across Europe, has appointed Clarity to run its U.K. communications program. Clarity will partner with the wholesale marketplace platform in order to grow its brand awareness among key audiences—and to establish the company as a trusted partner to both retailers and brands.
Sexual health app Euki tapped Critical Mass to launch an awareness campaign targeted to citizens who no longer have access to abortion in their state. Through this campaign, Euki aims to communicate that users can safely access sexual and reproductive health information in its app, without their data being put at risk.
Freddy’s Frozen Custard and Steakburgers named Dagger as its advertising agency of record. The partnership aims to build brand love and expand the brand’s footprint, starting with a 360-degree campaign that educates consumers on Freddy’s ingredients, hospitality and experience.
Italian professional soccer club Inter Milan has launched its brand new digital ecosystem, in collaboration with Dept, to serve as a digital home for fans to engage with the club and brand. After a competitive vendor selection phase, Dept became the agency of choice to lead Inter’s new digital strategy, website and app tracks.
Gate One, a leading European management consultancy, expanded to the U.S. under its parent company, Havas North America. Gate One’s experienced consultants will be joining the Havas New York community, adding expertise across marketing services.
One Brands hired Harmelin Media to handle its strategic media planning and buying services. The agency will focus on leading performance and brand media for both One Brands and U.S. Fulfil Bar businesses.
Innovision Marketing Group
Innovision Marketing Group launched Innovision Español to expand into an underserved Hispanic market—San Diego. The expansion scales the agency’s in-house services of digital media, traditional media, web development, design, public relations, film production and more.
Periscope launched Favorite Child, a design practice helping brands become industry favorites through the power of design. The initiative will offer end-to-end expertise from concept to shelf, including design strategy, brand identity, packaging, retail design and adaptive design.
Phonexa was awarded two Telly Awards for its digital ad series, “The Unofficial History of Innovation.” The awards include a People’s Telly for online commercials and an award for business-to-business online commercials.
Schafer Condon Carter
Independent creative agency Schafer Condon Carter (SCC) has been named creative agency to launch USA Today’s brand awareness campaign titled, “To the point,” encouraging millennial and Gen Z readers to seek news that’s clear and succinct as well as relevant to their lives. Charged with repositioning the brand to grow subscribers of USA Today’s digital platform, the new “To the point” campaign showcases how the publication’s concise, straightforward content connects with consumers who lead busy lives.
Seedtag, a contextual advertising company in EMEA and LATAM, has opened its U.S. headquarters in New York, continuing its mission to become a global contextual advertising partner for brands and agencies. The adtech company, with employees already on the ground in major U.S. cities, expects to triple head-count by the end of 2022. The team will be led by U.S. managing director Brian Danzis, joined by co-founder and co-CEO, Albert Nieto.
Global external intelligence company Signal AI launched External Intelligence Graph—a product that acts as a comprehensive view of Signal AI’s external world, based on real-time data and content—and shows relationships between the company and issues like climate change, supply chain risk and competitor intelligence.
Stagwell acquired omnichannel content creation and adaptation production company PEP Group. The partnership comes in response to a need for expansion across media channels and multi-market asset production—and will be launched with PEP Group’s integration into Stagwell’s multilingual content agency Locaria.
Team One was chosen as Redbubble’s first agency of record. The agency and its production hub, The Pub, both under the Publicis Groupe network, will lead strategy, creative and media for Redbubble in the U.S.
The Social Standard
The Social Standard partnered with Surf Park Summit to secure sponsorship for the event—and bring in brands to get involved with action sports, technology innovation and wellness tourism trends. Current sponsors include Wavegarden, Surf Lakes and Surfline.
Data-driven platform for marketing staff augmentation and services, WorkReduce Inc., launched a new talent program for media buying, Jumpstart. The program trains a diverse cohort of media buying talent in programmatic fundamentals—and prepares participants for media buying environments like brands, agencies and platforms.
WPP joined forces with artist Shawna X to drop an exclusive collection of NFTs that support initiatives to promote racial equity. Profits from all sales will support Shawn X and WPP’s ongoing racial equity program, funding diversity, equity and inclusion initiatives.