Friday Odds and Ends

By Erik Oster 

-Mistress launched “Journey From the Source” for Finlandia Vodka (video above).

Steffany Carey has been named group creative director at Tribal Worldwide in New York.

Santa Monica and Melbourne-based visual effects studio Luma appointed Ella Keeven as head of marketing.

-Casino resort SLS Las Vegas named SK+G Advertising as its agency of record

-Round Seventeen wonders if there are “Too many freelancers.”

Lindsey Montague and Thom Woodley created “The Big Pickle,” a geotagged New York-specific project for McClure’s Pickles that makes use of Instagram’s little-known map feature.

-Adweek asks “Which Ad Buy Has a Better Bang for Your Buck: Facebook or YouTube Video?

-Marc USA hid 150 specially-designed books throughout Pittsburgh to promote The Andy Warhol Museum’s Warhol by the Book exhibition.