Droga5’s Latest New Business Win: Hillary Clinton

By Patrick Coffee 

In News We Totally Missed This Morning, two people who would prefer to remain anonymous told The New York Times that Droga5’s newest client is former Secretary of State/current presidential candidate Hillary Rodham Clinton.

Interestingly, a campaign spokesperson confirmed that Hilz has hired Droga but declined to discuss whether the agency created the campaign’s latest set of :30 spots, each of which focus on individual women and uses statistics on inequality to imply that Hillary is the best candidate for them.

Here’s “Sara”; its themes will probably strike you as somewhat familiar.


“Alexis” adopts a similar tone.

(However you may feel about these ads or Clinton herself, student loan debt is no fucking joke.)

“Cheryl” includes another striking statistic, this one comparing hedge fund managers to kindergarten teachers. You can guess who wins.

The series of four concludes with “Mindy,” and these spots appear to be the first work Droga5 has created for the Clinton 2016 campaign. They debuted during the October 28th GOP Debate–the same day that this Katy Perry short went live.

Droga5 is no stranger to the political sphere: it created a video featuring Sarah Silverman for then-Senator Obama’s 2008 campaign (here’s the case study), and it has also worked with the Clinton Foundation, the nonprofit launched by Hillary’s husband whose name you might know, for its No Ceilings initiative.

We reached out to Droga, but the agency declined to comment. We also contacted a Clinton campaign spokesperson, and we have to say it’s quite odd to write an email with an @hillaryclinton.com address.

Politics being what it is, you will definitely never see full credits for these ads.