-barrettSF launched “Welcome to the Family” for Ubisoft’s Assassin’s Creed Syndicate (video above).
–Brown-Forman enlisted Lousiville marketing firm Mightily to create six new websites for Southern Comfort.
–Ride-sharing company Gett launched an anti-Uber outdoor campaign with art direction by David Hsia of R/GA.
–Jack Dorsey‘s West agency got $1.2 million for doing consulting work for Jack Dorsey‘s Square. Conflict of interest?
-Adweek explores “How GE Is Continuing Its Legacy of Innovation in the Digital Age.”
-Butler, Shine, Stern & Partners launched the “The Apprecihater” for National Boss Day.
–Unilever-owned body spray brand Impulse appointed Droga5 London as its global creative agency following a review.
-EGC Group CEO Ernie Canadeo announced the promotion of Nicole Larrauri to president last night at the agency’s 30th anniversary party.
-Ansira Engagement Marketing acquired Dallas-based digital/analytics agency SQ1 for an undisclosed price.