Friday Odds and Ends

By Erik Oster 

-Wheaties is spotlighting former pro bowler Andy Varipapa in its latest campaign, created in-house.

-Mondelēz International brand Milka appointed W+K Amsterdam as its global lead agency.


-Data company 4C Insights created a Sweet 16 bracket for brands.

-Toy company Spin Master named Winston-Salem agency The Variable its lead integrated marketing agency of record for its Remote Controlled, Robotics and Activities categories.

-Engagement agency Drumroll has hired Angela Huynh as junior copywriter and Gage Kelsey as assistant account executive.

-Big brands are slow to adopt Meerkat and Periscope.

Adweek offers a “Definitive Wrap-up of Social Chatter at SXSW.”