Friday Odds And Ends

By Erik Oster 

-CLM BBDO, Paris crafts “Don’t Crack Under Pressure” for Tag Heuer (video above). link

-Microsoft turns to “guerilla marketing” tactics after Sony bans ads for “Destiny.” link

-Messaging app Kik attempts to attract brands and publishers. link


-Esurance decided to take down this billboard, which looked mildly obscene from a distance. link

-Why marketers shouldn’t overlook Boomers. link

-Anheuser-Busch InBev’s media review also includes buying. link

-The official mobile app for Advertising Week 2014 has arrived. link

-Interrogate announced the addition of Paul Gay to its directorial roster. link

-Why airing CEO’s opinions is good branding. link