-CLM BBDO, Paris crafts “Don’t Crack Under Pressure” for Tag Heuer (video above). link
-Microsoft turns to “guerilla marketing” tactics after Sony bans ads for “Destiny.” link
-Messaging app Kik attempts to attract brands and publishers. link
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-Esurance decided to take down this billboard, which looked mildly obscene from a distance. link
-Why marketers shouldn’t overlook Boomers. link
-Anheuser-Busch InBev’s media review also includes buying. link
-The official mobile app for Advertising Week 2014 has arrived. link
-Interrogate announced the addition of Paul Gay to its directorial roster. link
-Why airing CEO’s opinions is good branding. link