Friday Morning Stir

By Kiran Aditham 

-Durham, NC-based Baldwin& hired Hayley Reaver as copywriter on the agency’s Burt’s Bees and BMW accounts.

-Breathe easy, Mad Men fans. Lionsgate and AMC locked a multiple season deal with creator Matthew Weiner. Only they’re the last three seasons, though. link

-Here’s how to send a “boner” to Sid Lee (above). link

-Allison Johnson, Apple’s VP of global marketing communications, is leaving. link

-40 digital agencies including Firstborn and Perfect Fools have joined forces to form Mutiny Worldwide. link

-NYC mayor Mike Bloomberg has no idea if anyone’s paying attention to his multi-million dollar ad blitz. link