McCann Retains Army

By Kiran Aditham 

Here’s something for you to salute to–we received this at 7:27 pm EST–verbatim from sources familiar with the matter:

The U.S. Army announced today that McCann Worldgroup, New York, N.Y. has been awarded the Army advertising contract beginning April 7, 2011. The term of the new contract is for one year with four one year option periods, not to exceed five years. The negotiated price of the contract is estimated at between $184,000,000 and $200,000,000 annually, depending on the number of projects awarded by the Army.


The agency is required to provide a full range of general advertising, public affairs support and direct marketing to support personnel acquisition and retention programs for the U.S. Army.

‘After extensive evaluations of submitted written technical proposals and oral presentations the Army determined that the McCann Worldgroup proposal was the most advantageous response to the marketing and advertising objectives as expressed in the request for proposal.”

Oh, and here’s this from McCann Worldgroup CEO Nick Brien: “We are thrilled and deeply honored to have been reappointed as the integrated marketing communications agency  for the U.S. Army.  The McCann Worldgroup team working on behalf of the U.S. Army truly is passionate about the role it plays in supporting the Army’s critical recruitment mission.  We are extraordinarily proud of introducing and advancing the ‘Army Strong’ campaign platform and we are equally gratified that the U.S. Army has met its broad recruiting mission during each year of our relationship. Our approach going forward will continue to be collaborative, innovative and performance-driven. We look forward to building upon the achievements of the past five years.”

McCann’s U.S. Army team is comprising 300 people from 11 companies, seven of which are IPG-owned and four are independent.