Friday Morning Stir

By Erik Oster 

-JWT Buenos Aires launched this bizarre spot for Argentinian newspaper Clarin (video above).

-Saatchi L.A. trained IBM’s Watson to write thousands of Toyota ads.

-Ogilvy group creative director John Long writes that “the insatiable parasite that is your smartphone makes you worse at your job.”


-Campbell Ewald CEO Kevin Wertz and Doner CSO James Ward discuss their agencies’ gender diversity efforts.

-Campaign explains how “Tobacco’s unbranding could be a wake-up call for other brands.”

-Independent agency The Escape Pod Group hired Celia Jones as brand director.

-BMB co-founder Trevor Beattie says “London-generated work seems to consist almost entirely of a weepy adolescent girl singing an acoustic version of an old rock classic over a worthy, pan-generational story shot in slow-mo 360, laundered through Instagram and holographically projected up its own rectum.”

-The agencies are podcasting.