Friday Morning Stir

By Erik Oster 

-TBWA\Stockholm launched this “Paul’s Journey” spot celebrating equality for Swedish Railways.

-HP consolidated its media account with Omnicom agency PHD.

-WPP’s 2016 was a “record year,” with net profits jumping 20.6 percent.

-Yet WPP also reportedly had its “biggest drop since the financial crisis” with slowed growth last quarter and starting 2017 in the U.S. and North America.

-Epic Games, Chevy and The Mill teamed up for the CG-fueled “The Human Race.”

-M&C Saatchi worldwide CEO¬†Moray MacLennan says “It’s the age of the independent.”

-WPP warned against agencies offering clients up-front discounts “as an inducement to renew contracts.”

-MIT lists ten biggest tech breakthroughs, fails to include VR or Spectacles.