Carrot Creative has hired Tim Nolan as chief creative officer.
Moving forward, he will lead North American creative efforts for the Brooklyn-based, Vice-owned agency, whose recent projects include a January campaign for smartphone startup OnePlus and the December launch of Netflix’s aggressively pretentious modern dance series The OA. The last person to hold the CCO title at Carrot was Steve Badowski, who spent nearly 8 years with the company before leaving in 2015.
“I’ve worked at some amazing agencies over the years, a majority of them were owned by holding corps,” said Nolan. “I have always liked the idea of finding that new model, that new way of finding creative opportunities, and places to do great work that I love. The idea of a creative agency that is owned by a media entity like Vice was simply very exciting to me.”
He continued, “There is an extremely exciting collection of clients that are trusting the agency to push and create amazing work. The work we did for ‘The OA’ launch for Netflix is a great example of such work.”
Nolan recently served as executive creative director at Huge, another digital-first agency located steps from the East River in DUMBO. He joined that company in 2014 as group creative director after leading the BBH Labs team and got promoted to ECD the following year.
Huge went through a big game of creative revolving door last month following a series of performance reviews, with former CCO Hans Neubert leaving after just under a year and Havas veteran Jason Musante effectively replacing him as global executive creative director. (The IPG agency does not plan to name a new CCO.)
Throughout his career, Nolan (website here) has worked in creative and production roles at a series of New York companies including JWT, Mother, and Digitas. He and Droga5 ACD Jen Lu are also co-founders of Universalscene, described as “an art practice that explores the intersection of technology & popular culture.”
Today a Huge spokesperson wrote, “We’re thrilled Tim is staying in the neighborhood and we’re excited to see what he does at Carrot.”
Carrot currently employs more than 200 across offices in Brooklyn and Los Angeles and boasts of an enviable 7 percent turnover rate (according to a 2016 Digiday podcast).