–BETC Paris launched “Support with Style” for Lacoste (video above).
-“Marketers share their conference call nightmares” with Digiday.
-Pepsi is going short. The brand plans to release 100 5-second ads this summer.
–Marcel Loko, founder and CCO of Hirschen Group in Germany, is glad his agency hasn’t won any awards.
–Visa partnered with VR firm STRIVR Visa to launch a VR campaign examining the NFL’s top draft picks.
–Oliver Group is launching a new office in Manchester.