Friday Morning Stir

By Erik Oster 

-Waitrose launched “Make This Autumn The Warmest Season” (video above).

Gary Vaynerchuk says his agency isn’t responsible for Gillette’s decision to troll Dollar Shave Club with negative tweets.

-Twitter is now offering pre-roll video advertising as part of its Amplify program.

-Stock photography sites are jumping on the cinemagraph craze.

-Mashable tried Facebook’s “like” replacement, got stressed out.

-MediaPost examines age discrimination in the ad industry.

-Adweek asks “Is Victoria’s Secret now trolling its Facebook fans with intentional Photoshop fails?

A new analysis of data from YouGov Profiles shows which lagers are preferred by the middle class in the U.K.