Friday Morning Stir

By Kiran Aditham 

-Unilever’s new CMO Keith Weed says the mega-brand will double digital spend. link

-Youth fashion brand Forever21 selected Minneapolis-based digital shop space150 as its AOR.

-77 percent of iPhone 4 sales were upgrades. link

-Now we have YouTube and the Guggenheim’s collaboration described in video form (above). link

-Former B-Reel GM/EP Niklas Lindstrom joined BBDO as head of interactive production. link

-Coveted free agent LeBron James will release his own headphones line. Watch out, Dr. Dre. link

Washington Examiner: White House, Google violate lobbying pledge. link

More: “Thursday Morning Stir