California-based production company Lucky Treehouse got the world’s best free climber, Alex Honnold, to climb the Goodby, Silverstein, & Partners building & The Palace of Fine Arts for Stride Health.
(Stride Health is a startup from Noah Long and Matt Butner, who formerly worked at R/GA, BSSP and McCann.)
Alex picked out his first health plan and then headed to San Francisco for a day of urban free climbing. While a veteran rock climber, urban climbing is relatively new territory for Alex, and he expresses his enthusiasm for the change in scenery. Lucky Treehouse captured the day’s events in a documentary video, running approximately five minutes. They also created a 30-second teaser spot for Stride Health. That 30-second video and more information on Alex and his chosen health plan are hosted at a Stride campaign landing site.
You can view the teaser above, or stick around after the jump for the full version, along with credits.
Production Company: Lucky Treehouse
Client: Stride Health
Directors: Michael Schwartz & Tyler Nilson
Producers: Noah Lang, Matt Butner, Brent Franson, Michael Schwartz & Tyler Nilson
Written By: Tony Pandola, Noah Lang, Tyler Nilson, & Michael Schwartz
Sound Recording: Thomas Wood
Director of Photography: Michael Schwartz