Four Finalists Remain in Subway Review

By Erik Oster Comment

Earlier this week, we wrote about Subway’s closed creative review, details of which were scant at the time with Subway declining to mention which agencies are participating in the process. Now Adweek reports that the review, apparently underway for some time, is in its late stages, with incumbent BBDO, The Martin Agency, McCann Erickson and incumbent MMB, which has handled creative for Subway since 2005, preparing for final pitches.

Chris Carrol, the former Subway chief marketing officer who recently returned to the company in a senior marketing role, is leading the search for a new agency, with the review process manged by Joanne Davis Consulting in New York. Subway spent $534 million on measured media last year, according to Kantar Media. Although no estimated date was given for the conclusion of the review, it seems likely that Subway could have a new creative agency by the end of the summer.