BSSP Wins DraftKings’ Creative Business

By Erik Oster 

Daily fantasy sports site DraftKings has selected Butler, Shine, Stern & Partners to handle its creative business, following a review, Adweek reports.

Butler, Shine, Stern & Partners succeeds direct-response agency Havas Edge on the account. Other finalists in the review, according to Adweek’s sources, included The Martin Agency, BBDO New York, Arnold and W+K New York. DraftKings spent around $35 million on measured media, according to Kantar Media. The company told review participants, however, that it plans to up its media spending considerably, to as much as $200 million annually. The brand also recently signed an advertising deal with Disney’s ESPN giving the brand exclusive rights to advertise fantasy sports on ESPN networks in 2016.

For Butler, Shine, Stern & Partners, the account win follows just a week behind picking up creative for Nature Made vitamins and supplements. Both account wins are especially welcome following the loss of longtime client Priceline, for which the agency opted out of a creative review last month.