Forsman & Bodenfors teamed up with production company New Land and director Gustav Johansson for a four minute homage to winter in Sweden on behalf of Volvo.
“Vintersaga” recently made its debut on YouTube and will also run on broadcast and in movie theatres. Set to Amanda Bergman’s ‘Vintersaga’, written by Ted Ström, the ad intersperses cinematic shots of winter landscape in Sweden with footage of different Volvo models (V70, XC70 and XC60), ending with the line “Made by Sweden.” According to a press release, the ad was inspired by the Swedish word “‘vemod,” which has no direct English translation but means “a tender sadness, or something that is sad but at the same time beautiful.” The spot certainly evokes something along those lines, with its footage of desolate but beautiful snow-covered forests, glaciers and rain on cobblestone Stockholm streets, positioning the brand as distinctly Swedish.
Credits:
Agency: Forsman & Bodenfors
Production company: New Land
Director: Gustav Johansson
Director of Photography: Niklas Johansson
Post Production: Stopp Family