Publicis Kaplan Thaler launched this perplexing online spot for baby formula brand Similac, entitled “The Mother ‘Hood.”
“The Mother ‘Hood” plays up the overused people acting like they’re in a rap video schtick, imagining all sorts of animosity between breastfeeding moms, formula moms, stay-at-home moms, working moms, dads, etc. (but then we’re not parents so maybe we’re just in the dark on this one?). At the end, these feuding groups band together for a common goal, and realize they’re not so different after all. The message, presumably, is that people shouldn’t be judgmental of parents who use formula — which seems like an awfully defensive way to advertise a product.