Robyn Freye has left R/GA to join brand consultancy firm The Burnett Collective as vice president.
Freye joined R/GA as vice president, managing director, business development three years ago, following almost a year as vice president, marketing for JWT’s Digitaria (now Mirum). Prior to that she spent two and a half years as director of business development for Pereira & O’Dell. She previously served in that role with Geary Interactive, following nearly three years as marketing manager.
In her new role, Freye will be responsible for working directly with Fortune 100 and 500 clients, business development and external communications.
“Robyn is the perfect fit for what we are trying to build at The Burnett Collective,” said managing partner Casey Burnett, in a statement. “Her previous experience across digital, media, and creative gives her a great base of knowledge to advise our clients across agency rostering, optimization, compensation, and search.”
“What excites me about joining The Burnett Collective is working directly with clients to solve today’s questions around the new marketing environment we live in,” added Freye. “Clients today have different needs and are focusing on more holistic and engaging consumer experiences and communications, more transparent and less siloed operating models and an increased desire for increased efficiency and speed to market.”
Freye’s decision to leave for a consultancy firm follows news of many other creative agency executives making similar moves. Most recently, former Campbell Ewald CCO Mark Simon, who left the IPG network in the wake of the “Ghetto Day” email controversy, joined Southfield, Michigan’s The Yaffe Group in August.