Former Hill Holliday Exec Joins B.Good as CMO

By Erik Oster 

Brent Feldman, until recently an agency veteran at Hill Holliday, has made the jump client-side, joining fast casual chain B.Good as chief marketing officer.

“B.Good is an amazing brand with so many admirable attributes and amazing stories,” Feldman said in a statement. “The surface has barely been scratched on the stories it has to tell about itself. I’m most excited to expose more people to what many already know – that B.Good has incredibly delicious food you feel better about eating because of where it comes from and how it’s made. This is a brand that is rooted in local communities and I look forward to telling its story.”

“We have big plans to expand the B.Good brand in the months and years ahead. This plan includes driving brand awareness by telling the B.Good story, really understanding our customers, innovating through menu and technology and building a culture that makes B.Good a fantastic place to work,” added B.Good CEO Chris Fuqua. “With Brent’s unique skillset and experience, he is a natural choice to lead the marketing efforts that will help make all of this happen and we are so excited to welcome him to the team.”


Feldman spent nearly eight and a half years with Hill Holliday, most recently serving as executive vice president, group account director, before leaving the agency back in January. At Hill Holliday, Feldman worked with clients including Dunkin’ Brands, Coca-Cola, Chili’s, DanoneWave and Ahold USA. Prior to joining Hill Holliday in 2009, Feldman spent over seven years with Publicis’ Dallas office, serving as senior vice president, director of account management, working with clients such as Beam Global Spirits & Wine, Nestle, Denny’s,   PowerBar and Sara Lee.

Hill Holliday went through a round of layoffs at its Boston headquarters back in February,  and subsequently parted with around five percent of staff in April, following the loss of the Dunkin’ Donuts creative account. The agency won creative and media duties for Frontier Communications later that month.