Foot Locker Gets into the Fetish Game

By Kiran Aditham 

If only Depeche Mode’s “Master and Servant” were playing in the background would this new Foot Locker ad from SapientNitro be complete. Here, a playful couple indulges their shoe fetish in a different kind of way. We wonder if this is how Foot Locker trains their employees, but regardless, this spot called “Sneaker Mastermind” marks the agency’s first for Foot Locker Europe.



Creative Director: Malcolm Poynton
Production Company: Blink
Director: The Perlorian Brothers
Media Buying/Planning: OMD

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