The “Week of Greatness” is back via Foot Locker and BBDO New York.
The campaign debuted last night and scored coverage on ye old sports blogs; this spot starring Derrick Rose and the notoriously mild-mannered Tim Duncan already has a million and a half YouTube views.
Three more spots in the series after the jump; each one plays on a different, long-standing sports joke.
In the next spot, Foot Locker “fools” Manny Pacquiao into thinking that the “proposed boxing match” between himself and the world’s highest-paid athlete, Floyd Mayweather Jr.:
WWE’s John Cena, on the other hand, plays off the fact that his day job is no more “real” than his work as a D-list action movie star:
Finally, the Rockets’ James Harden reminds everyone that defense is not his strong suit (a fact confirmed by the SEO results for his name):
Our super-serious expert take: Foot Locker will sell a whole lot of shoes.
Foot Locker’s “Week of Greatness” Creative Credits
Agency: BBDO New York
Client: Foot Locker
Campaign: Weak of Greatness
“Harden” – “Pacquiao” -“Duncan/Rose” – “Cena”
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Chris Beresford-Hill
Executive Creative Director: Dan Lucey
Executive Producer: Tricia Lentini (Harden, Pacquiao, Duncan/Rose, Cena)
Executive Producer: Tara Leinwohl (Harden, Cena)
Executive Producer: Angelo Ferrugia (Pacquiao)
Executive Producer: Anthony Curti (Duncan/Rose)
Senior Copywriter: Mike Motch
Senior Art Director: Austin Mankey
Senior Account Director, Worldwide: Troy Tarwater
Account Director: Janelle Van Wonderen
Account Manager: Nick Robbins
Assistant Account Executive: Samuel Henderson
Production Company: O Positive Films
Director: Kenny Herzog
Executive Producer: Marc Grill
Head of Production: Fran Borden
Line Producer: Ami Krane (Harden, Duncan/Rose, Cena)
Line Producer: Grayson Bithell (Pacquiao, Duncan/Rose)
Director of Photography: Marc Laliberte
Edit House: NO. 6
Editor: Chan Hatcher (Harden, Duncan/Rose)
Assistant Editor: Nick Schneider (Harden, Duncan/Rose)
Editor: Jason MacDonald (Pacquiao, Cena)
Assistant Editor: Ryan Bukowski (Pacquiao, Cena)
Visual Effects House: NO. 6
Sound Mixer: Tommy Juacarone/Sound Lounge