Flood Joins BMB as Director of Strategy

By Kiran Aditham 

Beattie McGuinness Bungay’s New York office has brought on Tim Flood (right) as director of strategy. As a result, he and CCO Neil Powell will absorb the CEO responsibilities of Clayton Ruebensaal, who is stepping down and leaving NY for his hometown of D.C. to work on the client side at BMB (VP, marketing for Ritz-Carlton hotels, to be exact).

Before joining said shop, Flood spent his ad career serving as both an independent consultant and lead strategist at various agencies including Ogilvy NY, BBH NY and TBWA\Chiat\Day LA, working with brands including Coca-Cola, IBM, AmEx, Gap and Warner Music in the process. As far as accolades go, Flood earned a Grand Prix at the Jay Chiat Planning Awards and an O’Toole award for his work for Vaseline on the “Keep Skin Amazing” global campaign. While at Chiat LA, he was part of the team behind the initial Nissan “Shift” campaign.

Apparently BMB, which is London-based and partly owned by Cheil Worldwide, is implementing a new agency management model, which places equal emphasis on and gives equal responsibility to strategy and creative in order to keep the agency running.