Firehouse Casts Clowns, Pests in the Name of Auto Repair

By Kiran Aditham 

The Dallas-based agency Firehouse — which you may remember thanks to Interstate Batteriestwerk-happy clips, and/or Christmas pickles — returns with a new campaign for auto collision repair brand Service King.

Here, the indie agency makes it all quick and fairly painless with a series of spots starring a variety of characters including clowns, rodents, and seemingly narcoleptic types as seen above or below. It’s all about showcasing what “fast service” really means.

Whatever the given situation demands, it would appear that car care comes first for the brand and agency, who have been working together for several years now.


When the pair renewed their relationship nearly two years ago, Service King housed a budget of approximately $7 million with a focus on TV, radio, minimal outdoor ads and “robust digital marketing.”

We now have one component down; check out a third spot from the campaign along with credits below.


Agency: Firehouse
ECD: Tripp Westbrook
CW/GCD: Greg Hunter
AD: Jason Heatherly
Producer: Chelle McDonald
Director: Conor Byrne w/ Brudder Films
Editor: Jayson Limmer w/ Treehouse Editorial
Flame Artsist: Bryan Bayley w/ Treehouse Editorial
Colorist: Matt McClain w/ Filmworkers
Audio: Russell Smith w/ Charlie Uniform Tango