Venables Bell & Partners shows that Fifty Shades of Grey parodies are for more than just condom brands with a new ad for Audi starring SNL‘s Vanessa Bayer.
The 90-second spot features Bayer trying really hard to make Fifty Shades‘ elevator scene happen, making a series of strangers very uncomfortable in the process. Bayer brings all kinds of kinky toys into the elevator with her and lets her fellow elevator passengers know that she’s currently working on kegels and would be totally down for a threeway. While the spot is essentially the same joke stretched over 90 seconds, Bayer plays it well enough that it’s not nearly as tiresome as Trojan’s “50 Shades of Pleasure.” And if you’re wondering what any of this has to do with the brand, Adweek points out that Christian Grey gifts Anastasia an Audi in the book (which explains the conclusion to the spot). Audi also has a product placement deal in the movie, with five different vehicles appearing.