Pet food brand Stella & Chewy’s appointed New York-based independent FIG as its agency of record, following a review which began around the start of the pandemic and was conducted remotely.
As AOR, FIG will be responsible for both creative and media services for Stella & Chewy’s.
“Our team at Stella & Chewy’s has been working hard to find the right creative and media partner to help our brand get to the next level as our products and channels have expanded,” Stella & Chewy’s CMO Mark Sapir said in a statement. “We feel we found that partner in FIG with their combination of breakthrough creative storytelling skills and strategic media planning.”
“We are thrilled to be partnering with Stella & Chewy’s. Their scaling ambitions are exactly what FIG is made for, as we can prove that stories create business growth. We felt a great kinship from our first conversations because their challenger spirit and entrepreneurial nature is what FIG is built on too,” added FIG partner and CEO Judith Carr-Rodriguez. “We have been a dog-friendly agency and culture since day one, so it’s a dream come true to work with Stella & Chewy’s.”
Last September, FIG was named to Adweek’s inaugural list of Fastest Growing Agencies. The agency rebranded from its former name, Figliulo&Partners, in 2018.