FCB worldwide CEO Carter Murray announced the appointment of Joe Oh as CEO of FCB West yesterday. Oh will replace Dominic Whittles in the position, who will move into a chairman role.
Oh joins the agency from mobile video platform OnCue (formerly Intel Media), where he served as executive director, overseeing marketing strategy, strategic planning, product development and overall business objectives for the company. He has over 20 years of of digital marketing and technology experience and began his career with FCB San Francisco as an account executive and media planner in 1996. Oh went on to serve as vice president of client strategy at Razorfish for two years, leading digital strategy for clients including Activision, Kia Motors America, HTC, Hyundai Motors America, Disney and Sony. He also spent time with Hub Strategy as general manager, partner, Duncan/Channon as an account director and Lowe & Partners Worldwide as an account supervisor. In 2010, he founded OH Collective, a strategic marketing consultation focused on technology start-ups.
“I was impressed right off the bat by Joe’s passion and knowledge for the digital and technology space, especially in the Bay Area,” said Murray. “I know he’ll bring his agency management expertise and his entrepreneurial spirit to thetalented team over at FCB West.”
“Over the years, Dominic has worked tirelessly to grow and cultivate the talent and creative work coming out of our San Francisco office,” he added. “As chairman, he’ll continue to inspire and advise by joining the FCB Global Digital Transformation Team.”
“Originally I was attracted to the role for sentimental reasons, as it was where I began my career,” said Oh. “But after talking with Dominic and Carter, I knew that my unique experiences on the client side and in the tech space perfectly aligned with the strategic goals of FCB West. I’m excited to partner with a creative so deeply rooted in global experiences as Karin Onsager-Birch and look forward to working with clients like Levi’s, Ghirardelli, Kikkoman, Electronic Arts and Eli Lilly.”