T-Mobile has added Droga5 to its creative roster and will work with the agency on an upcoming project.
Publicis, whose recent work for the brand includes “Binge On with Aaron Paul” promoting its Binge On service, remains the company’s agency of record. Among the other agencies T-Mobile works with beyond Publicis are Razorfish, The Richards Group, social agency MRY, FCB (which provides customer relationship management), Garrigan Lyman Group (which creates in-store digital installations) and media agency Optimedia.
“Publicis is our agency of record and we have a roster of agencies that support our brand across the business. We have recently added Droga 5 to support work on some creative and digital projects for us that will launch later this spring,” explained Trish Cox, vice president of national advertising and brand at T-Mobile, in a statement.
It’s unclear if Droga5’s addition to the agency’s roster will be long-term.
T-Mobile parent company Deutsche Telekom spent approximately $697 million on U.S. measured media in 2014, according to Kantar Media.