FCB SF Gets Suggestive for Trulia

By Erik Oster 

FCB San Francisco gets a bit suggestive in their latest spot for online residential real estate site Trulia.

The 30-second spot, “Shower” shows a couple deciding whether or not they want to make an offer on a house. Said couple is in the bathroom admiring the tub when the woman makes a push for them to submit an offer. The guy isn’t so sure, but she reminds him that he was crazy about the garage, and also that the mortgage is the same as their rent. She adds that it’s in a great school district, which is important because they’re going to “start making babies,” and then adds “Let’s do it.” The guy, understandably mistakes her meaning and points out that the owner is right in the other room. It all feels a little forced, as if FCB wanted to break out of the usual real estate advertising rut but wasn’t quite sure how to go about it. The claustrophobic spot (feeling like you’re in a bathroom with two other people doesn’t exactly make for a pleasant viewing experience) also doesn’t do much to differentiate Trulia from the competition. “Shower” ends with the “That’s your moment of Trulia” tagline and an announcement of a $50,000 giveaway. Stick around for credits after the jump.



Client: Trulia

Agency: FCB SF

Group Creative Director: Julie Scelzo

Group Creative Director/Copy Writer: Jason Elm

Associate Creative Director/Art Director: Scott Drey

Associate Creative Director/Copy Writer: Matthew Stafford

Head of Production/Producer: Jon Drawbaugh

Director Business Affairs: Linda Casson

Group Managing Director: Heidi Arkinstall

Management Supervisor: Erin Morgan

Production Company: Smuggler

Director: Randy Krallman

DP: Justin Brown

Executive Producer: Patrick Milling Smith/Brian Carmody

COO: Lisa Rich

Head of Production: Andrew Colon

Bidding Producer: Shannon Jones

Line Producer: Brian Etting

Editorial: HutchCo Technologies

Editor: Jim Hutchins

Assistant Editor: Patrick O’Leary

Executive Producer: Jane Hutchins

Color Grading: Moving Picture Company

Colorist: Mark Gethin

Compositing/Conform: Serious Electronics

Artist: Jon Howard

Original Music: Beacon Street Studios

Composers: Andrew Feltenstein & John Nau

Executive Producer: Leslie DiLullo

Executive Creative Director: Ryan Honey

Executive Producer: Maurie Enochson

Producer: Emily Rickard

Production Coordinator: Kaitlyn Mahoney

Associate Creative Director: Jenny Ko

Design: Kenesha Sneed, Susan Yung, Gunnar Pettersson, Xoana Herrera

CG Supervisor: Doug Wilkinson

CG Team: Alex Dingfelder, John Niehuss

Animation: Journey Moses, Nick Petley

Final Mix: Therapy Studios

Mixer: Jeff Fuller

Producer: Christie Price