FCB Chicago welcomed Avital Pinchevsky as senior vice president, executive creative director.
Pinchevsky will be tasked with leading creative on the Cox Communications accounts while reporting directly to FCB Chicago chief creative officer Liz Taylor.
“Avi is an incredible creative whose global experience, unique point of view, and fearless leadership make her a powerful force in our industry” Taylor said in a statement. “I am beyond excited to have Avi join us at FCB Chicago, and to see how her unrelenting drive to bring creativity to the forefront of all her work inspires our teams.”
Pinchevsky joins the agency from Leo Burnett Chicago, where she served as senior vice president, executive creative director and led creative for Kellogg’s brands after successfully pitching for the account. Before joining Leo Burnett Chicago in 2015, she spent around a year and a half as a creative director with CP+B Boulder, where she worked with brands including Microsoft’s Xbox, including the launch of the Xbox One, and JELL-O. Pinchevsky has also previously served as an associate creative director with BBDO New York and a creative director with Johannesburg agencies DDB South Africa and MetropilitanRepublic, and worked with brands including Pepsi, McDonald’s, Target, First National Bank and Conservation International.
Pinchevsky’s arrival is the latest in a series of hires since Taylor joined the agency from Ogilvy & Mather Chicago last September. In May, Ecole Weinstein joined FCB Chicago as executive vice president, executive creative director, while Lisa Bright arrived from iris worldwide as senior vice president, executive creative director. In February, FCB Chicago welcomed eight new creatives and “Van Gogh Airbnb” creatives John Regan and Tor Lemhag joined the agency the following month.