Roughly nine months after hiring Liz Taylor as chief creative officer in its Chicago office, FCB has named Ecole Weinstein as evp, executive creative director.
Weinstein will be one of several executives reporting directly to Taylor and partnering with her to lead the agency’s creative work and internal culture.
“I have been following Ecole’s work for the past few years and was continuously impressed by her ability to deliver truly big ideas and craft them in fresh, unexpected ways,” said Taylor in a statement. “Her desire to create work that makes a mark on culture and her passion for partnering with clients to ensure that this work drives their business will be integral as we continue our pursuit of legacy-making, equity-building ideas for every client in the building.”
Weinstein joins the IPG network after spending nearly a decade with Havas Chicago, where she worked her way up from copywriter to group creative director and worked for clients including Hefty, Reynolds, Dish, Moen and Effen Vodka. The new ecd, who led Hefty’s election-season effort to “trash” all the “nasty political ads” that clogged America’s airways last November, previously worked at FCB from 2005 to 2008.
“When thinking about my next role, I wanted to land at an agency that would give me the opportunity to bring my own unique point of view on creativity to the work and the agency at large,” said Weinstein, who cited FCB Chicago’s “positive momentum,” and added, “I am looking forward to partnering with Liz on what’s next.”
Throughout her career, Weinstein has been recognized by such industry awards shows as The One Show, Art Directors Club and AICP. Business Insider included her on its 30 Most Creative Women in Advertising list for 2016.
FCB Chicago has made several prominent hires under Taylor’s leadership including those of creative directors John Regan and Tor Lemhag (best known for the “Van Gogh Airbnb” project), group creative director Julia DeVos and svp, group creative director Lisa Bright.