EVB Introduces Feline to Wearable Tech for 9Lives

By Erik Oster 

EVB has launched a new digital campaign combining the Internet’s love of cats with the burgeoning phenomenon of wearable tech for cat food brand 9Lives.

In the trailer, EVB introduces Morris (the cat) to wearable tech, or, as his owner calls it “a face computer.” Morris seems pretty jazzed on the experience, impressed that it appears to know everything about him. It’s a bit on the cheesy side, but should appeal to cat lovers (and who else is watching an ad for cat food?). You can check out the trailer above, but for the complete interactive experience, including Easter eggs leading to 9Lives coupons and a Morris poster, head to the site.


Client: 9Lives
Campaign: “Cat’s Eye View”
Agency: EVB
Executive Creative Director: Steve Babcock
VV/Group Creative Director: Patrick Maravilla
Associate Creative Director: David Byrd
Art Director: Tyler Jensen
Senior Copywriter: David Satterfield
Logo Animation: Kevin Brown
Senior Interactive Producer: Kevin Turner
Senior Film Producer: Jamie Shuster
Production Company: Every Day Is Like Sundae
Director: Simon Mowbray
Executive Producer (Production Co): Blythe Dalton Klippsten
Producer (Production Co): Tina Starkweather
Director Of Photography: Simon Thirlaway
Post Production: Ntropic
Editorial Company: Ntropic
Music Company: Ntropic
Composer: Aaron Robinson
Sound Design Company: Lime
Sound Designer: Matt Miller
Visual Effects Company: Ntropic
Visual Effects Editor: Simon Mowbray
VP/Director of Account Management: Kathleen Foutz
Account Manager: Laura Miley
Director of Technology: Ken Goldfarb
Web Development Company: Black and Red Inc.
Lead Developer: Phillip Epstein