Lewis Lazare recently took a look at the ever-evolving EuroRSCG Chicago and it’s fascinating if not a little screwy, too. It appears that the agency has created a new tenant, the Palm/Chicago, which will operate out of EuroRSCG’s office. For a second, we were confused. We thought – EuroRSCG has taken over the Palm Restaurant? Okay no. This new agency is just an expansion of the Palm + Havas agency in Montreal, which, was previously known as the Palm Arnold agency until a month ago. Havas decided that the Palm brand was strong enough to roll out down into the States. The agency will not only join the troubled and overcrowded ranks of the Chicago ad scene, but will enter the Toronto market as well.
Does this sound like a good decision to you? Don’t worry. It gets better. EuroRSCG has handed some of their accounts over to the new agency including the Anheuser-Busch Michelob business. That’s right. They’ve set up the Palm/Chicago with one of its biggest slices of business. Head creative Steffan Postaer seems to have no problem with it. He told The Sun Times that “We’re booming.” You can almost see the shrug of his shoulder on that one. Maybe he’s thinking of that new work he got from Sprint Nextel who has tapped the agency to handle their digital marketing. Still… that’s a big helping hand Palm/Chicago just received.
Also in EuroRSCG news, Vincent Legg, who was the SVP, director of operations at the agency, has been named chief operating officer at Dentsu America.