Droga5 has a new ad for Diet Coke taking the beverage to a somewhat unusual setting: the car wash.
A girl pops open a bottle of Diet Coke while going through a car wash. Instantly, the car wash is transformed, as a choreographed scene unfolds in front of her eyes. Dancers in yellow outfits similar to car wash scrubbers mingle with others in white bubble dresses, while everyone drinks Diet Coke (obviously) in a lavish, hallucinatory party scene. This enjoyable eye candy is followed by the nonsensical line, “What if life tasted as good as Diet Coke?” as the girl returns to reality, followed by the new “Get a Taste” tagline. The new ad, the latest in the “Get a Taste” campaign, will run tonight during Scandal and Grey’s Anatomy (a 15-second version will debut next week). Another broadcast spot featuring Taylor Swift will launch later this month.
Credits:
Client: Diet Coke
Campaign: “Get A Taste”
Agency: Droga5 NY
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Creative Director: Casey Rand
Creative Director: Karen Land Short
Copywriter: Matt McCarron
Art Director: Conor Hagan
Chief Creation Officer: Sally-Ann Dale
Head of Broadcast Production: Ben Davies
Executive Broadcast Producer: Matt Nowak
Associate Broadcast Producer: Goldie Robbens
Integrated Production Business Manager: Librado Sanchez
Chief Strategy Officer: Jonny Bauer
Senior Brand Strategist: Katy Alonzo
Social Media Strategy Director: Gerard Crichlow
Senior Social Strategist: Mitch Gellar
Group Account Director: Julian Cheevers
Account Director: Melanie Walters
Account Manager: Emily Hoyle
Associate Account Manager: Becky Charap
Client: Diet Coke
SVP, IMC: Wendy Clark
Group Director, DKO & KOZ: Rafael Acevedo
Group Director, IMC: Peter Callaro
Senior Manager, IMC: Kate Santore
Production Company: Smuggler
Director: Filip Engstrom
DOP: Lasse Frank
Executive Producer: Shannon Jones
Producer: Gustav Geldenhuys
Editorial: General Editorial
Editor: Noah Herzog
Assistant Editor: Matt Dunlop
Executive Producer: Robert Parker
Post Production The Mill NY
Head of Production: Sean Costelloe
Colorist: Fergus McCall
Senior Producer: Dan Love
Creative Director: Yann Mabille
2D Compositor: Tony Robins
2D Compositor: Jade Kim
2D Compositor: Jeff Butler
3D Artist: Nick Couret-Chailloux
Music: “Clash”; Caravan Palace
Sound: Sonic Union
Paul Weiss