Droga5 Gets Cuddly for Android

By Erik Oster 

Droga5 takes a simple approach in its latest ad for Google’s Android, entitled “Friends Furever,” employing unlikely animal pals to deliver the message, “Be Together. Not the Same.”

The 60-second spot is set to Roger Miller‘s “Oo-De-Lally” from Disney’s animated 1973 version of Robin Hood and forgoes any voiceover. Instead, Droga5 lets the animals do the talking (figuratively), with the song tying together footage of frolicking odd couples. These include a dog proudly standing next to an orangutan, a cat nestling baby chicks, an elephant playing with a sheep and many more unlikely pairings, ending with the now familiar tagline. It’s a simple approach, but one that fits the brand’s message well. And, thanks to its undeniable cuteness, “Friends Furever” is all but guaranteed to go viral. Uploaded to YouTube yesterday, the spot already has over 250,000 views.

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