Don’t Lick the Newspaper

By Matt Van Hoven 

It reads: “please lick responsibly”, “Russia’s No. 1 premium vodka Russian Standard has created the world’s first, ‘lickvert’ (vodka dipped advert). Enjoy the taste of Russia.”

Look, this is just dumb. Can someone please make an official announcement that vodka has less brand differentiation than gasoline? Thanks.


Also, it’s not the first lickvert or whatever. Welch’s did one like a year ago and I’m sure there are others but this ad is lying all over the place. Russia’s No. 1 Premium? Who gave you that qualification? Damn commies.

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