Diet Coke Moves to Dawson Pickering in UK

By Erik Oster 

Diet_Coke_LOGO_2014Diet Coke has dropped agency BETC London and is working with Dawson Pickering — the agency created by former BETC London executive creative director Neil Dawson and head of copy Clive Pickering last year — on a project believed to be related to last year’s “Regret Nothing” campaign, Brand Republic reports.

BETC London had worked on the account since 2012, when it beat out Publicis in a review. “BETC London is proud of all the work we have done with the team over at Coca-Cola,” Andrew Stirk, chief executive at BETC London, told the publications, adding, “We wish the team and the brand the very best for the future, and are excited about the upcoming opportunities for BETC London.”

The news follows the agency losing its share of the Bacardi business, following a global consolidation that left the company’s brands with BBDO and OMD. It also comes as Coca-Cola courts its roster shops to select the direction of its new campaign.