Diageo Still Figuring Things Out Re: Jose Cuervo

By Matt Van Hoven 

Jose Cuervo is no longer with JWT &#151 after just a year on the account and with lead creative Kash Sree out of the picture, the pieces of the puzzle got shuffled around and now the business is up for grabs. Or at least that’s what one would assume based on what we already know.

But a source hints that the work may already be headed to Crispin. We called to check things out and Diageo, Cuervo’s owner, says they’re still trying to figure out what to do with the work. There has been no word of a review, and our source suggests CP+B picked it up without one.

A Diageo representative told us earlier that the company is debating about next steps.

The brand appears to be a fickle one, spending just a year with JWT. As Cuervo faces increasingly stiff competition from lux brands like Patron, it makes sense that they’d seek an out of the box campaign like Crispin is famous for.

More: “JWT and Jose Cuervo Part