Chrysler Picks Richards Group for Dodge Ram Work

By Kiran Aditham 

After handing Global Hue its global Jeep account a couple weeks ago, Chrysler is continuing to disseminate its Q4 ad work, this time selecting indie Dallas shop Richards Group to handle the Dodge Ram brand.

As we reported back at the end of August, Chrysler is steering its projects away from BBDO, which had already suffered from Chrysler setbacks in its Detroit office and beyond.


According to Automotive News, the winning agencies for the Chrysler 300 sedan, the Chrysler Town & Country minivan, the Dodge Journey and Dodge Charger work have yet to be decided. The report also notes that agencies presenting for Q4 work last week included Publicis & Hal Riney, Fallon, Cutwater and CP+B.

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