Italian winemaking brand Martini has appointed David&Goliath as its U.S. agency of record. The El Segundo, CA-based shop will now handle strategy and creative, ranging from TV, digital, print and outdoor, for the MARTINI Asti sparkling wine imprint, which falls under the Bacardi U.S.A. umbrella. More info forthcoming.
Update: Martini brand manager Anthony Pujala sent us this response about the D&G appointment:
“[David&Goliath] was selected based on their creative capabilities and strong track record of success. They have successfully worked with Bacardi USA for nearly 10 years on a variety of premium brand assignments and developed the world-famous Bacardi Superior Mojito television commercial. They deliver break-through creative in a collaborative, ‘brand & client-focused’ approach that makes them the right fit for the Martini brand.”
According to Pujala, Martini has not advertised in the U.S. for over 10 years so there was no prior advertising agency in place. He adds that this current account review “has been a lengthy process that involved multiple agencies.”
More: “Hamsters Drop Old-School Hip-Hop in Latest Soul Spot”