A $50,000 grand prize is up for grabs in a new CheapTickets promotion dubbed “We’re Too Cheap to Advertise.” The UGC contest asks consumers to create a 30-second spot that shows “just how to good it feels to save with CheapTickets.” You have until July 13 to upload videos to the CheapTickets campaign site and judges including CT’s in-house ad execs and BBDO North America CCO David Lubars (whose agency of course won the creative biz for CT’s parent company Orbitz in March) will narrow down the entries to six finalists based on creativity, video quality, fit to contest theme and viral potential.
Winners will be announced at the end of July and the winning spot will air as part of CheapTickets’ ad campaign on the Travel Channel throughout August. According to the brand, it is recommended that commercials highlight CT’s motto: “The Less You Pay, the Better is Feels.” For those who come short of the grand prize, the parties involved are throwing a bone by offering first and second prizes in the form of $5,000 and $2,500 in free airfare, respectively.
via New York Times