Deutsch Lays Off or Furloughs 10% in Los Angeles, Citing Coronavirus Impact

By Erik Oster 

Deutsch Los Angeles went through a staffing reduction last Friday, impacting 10% of staff.

“As a direct result of the impact that COVID-19 is having on our clients, and in turn our business, we’ve had to make hard decisions to restructure our agency,” a Deutsch spokesperson said in a statement. “We started with pay cuts at the leadership level and then had to make the challenging call to furlough and part ways with about 10% of our staff. This [restructuring] was a difficult but necessary step for us during this unprecedented time.”

It’s unclear which departments were impacted. The staffing cut followed a series of salary cuts, with senior leadership taking the largest reduction in salary, as well as a small number of employees moving to a reduced schedule, according to a source with direct knowledge of the agency’s operations. Employee healthcare benefits for those impacted by the staffing reduction were extended until July, according to this source.

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On Friday, IPG CEO Michael Roth sent a memo to all IPG employees acknowledging a series of cost-cutting measures across IPG agencies, including furloughs and layoffs. Last week, fellow IPG agency MullenLowe went through a round of layoffs across its Boston, New York and Los Angeles offices.

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