It looks like Deutsch LA is now dipping into the Silicon Valley talent pool, luring former Oracle executive Paul Pedrazzi to serve as its new SVP, director of digital strategy.
Pedrazzi, who was VP, product strategy at Oracle and formed/led the tech giant’s AppsLab think tank, will now take on the seemingly unenviable task of interpreting consumer behavior in the digital space and then parlaying his findings into the development and execution of digital concepts. A green living enthusiast on the side who co-founded a lunchbox company called yubo, Pedrazzi will report to Deutsch LA partner/CSO Jeffrey Blish in his new post.
Advertisement